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CLIENT CASE STUDY / BRAND IDENTITY + WEB DESIGN

I refreshed their brand.
Then rebuilt their website.

For Long Island Farmers Market, I refreshed the existing logos, developed supporting brand artwork, and rebuilt their website. This is one example of my client work.

See the transformation ↓What I did for this client ↗
THE CLIENTLong Island Farmers Market
MY ROLERebrand, logo refresh & website rebuild
WORK SHOWNIdentity · Artwork · Print · Web
01 / THE IDENTITY REFRESH

Their original logo.
My refreshed identity.

I kept the familiar tractor and G&G name, then developed a more detailed mark with the market name integrated into the design.

BEFORE / EXISTING CLIENT IDENTITY

The client’s original logo

The earlier tractor and produce artwork sat above a separate market name.

AFTER / MY REBRAND WORK

My refreshed logo

I brought the more detailed tractor and the market name together in a red, black and white design.

MY CONTRIBUTION

What I did for this client.

The work covered both the visual identity and the way the business presents itself online.

01

I refreshed the logo.

I developed the existing tractor into a more detailed illustration and created a version that incorporates the full market name.

02

I expanded the artwork.

I carried the refreshed identity into produce-led and farm-scene compositions, postcards and market information ads.

03

I rebuilt the website.

I applied the refreshed identity to their website, with a new homepage presentation and coordinated desktop and mobile layouts.

THE MARK / BEFORE & AFTER

Keep the recognition.
Refresh the execution.

The red tractor remains the connection to the client’s earlier identity. The refreshed version adds dimension, mechanical detail and a grounded silhouette.

BEFORE / CLIENT ASSET

Original tractor mark

The simple red-and-black tractor was already part of the client’s identity.

AFTER / MY WORK

Refreshed tractor mark

My refresh adds a grille, exhaust, wheel detail, highlights and a stronger sense of depth.

Another version of the client’s original identity
BEFORE / ADDITIONAL CLIENT ASSET

Original circular badge

This earlier green badge is included as additional context for the client’s pre-refresh identity.

The earlier materials used the tractor in several arrangements. My refreshed full-name logo brings the tractor and market name into one composition, while retaining the recognizable subject and colors.

02 / SUPPORTING BRAND ARTWORK

I built out the visual identity.

The refreshed logo becomes the anchor for fuller illustrations of the client’s world: farms, fields and fresh produce.

MY WORK / BRAND COMPOSITION

Produce-led brand artwork

The refreshed identity sits within an illustrated harvest, connecting the market name to the products and setting.

MY WORK / BRAND COMPOSITION

Farm-scene brand artwork

A second composition places the identity over a full farm scene, with a barn, fields and produce.

04 / THE WEBSITE REBUILD

I carried the refresh
into their website.

The selected v2 design brings the refreshed logo into a community-focused homepage with a clear next step and distinct content sections.

BEFORE / 2014 HISTORICAL REFERENCE

The client’s historical website

May 28, 2014 archive. Some original images and styling are missing; archive defects are not verified original design flaws.

AFTER / MY WEBSITE WORK

My website rebuild · v2

The selected project version: refreshed identity, a community-focused headline, a Learn More action and social links.

The 2014 archive shows the site’s earlier history. It is not a complete immediate pre-project baseline, and this case study does not attribute every change since 2014 to my work. The after is the selected v2 backup.

THE REBUILD / A CLOSER LOOK

A consistent presentation
across their pages and screens.

Tap any image to enlarge ↗
MY WORK / DESKTOP

Homepage content presentation

I organized the homepage into distinct image-led sections for the market experience and fresh-food offering.

MY WORK / MOBILE

The mobile homepage

The refreshed identity, main message and Learn More action carry into the narrow-screen layout.

PROJECT WALKTHROUGH

My work for this client,
in 35 seconds.

Silent · on-screen captions
SELECTED CLIENT WORK

A brand refresh.
A website to match.

For Long Island Farmers Market, I delivered refreshed logos,
supporting brand artwork, market promotions and a rebuilt web presence.

Review the before & after ↑
Project scope & source notes

Client and creator

Long Island Farmers Market is the client featured in this case study. The first-person descriptions refer to my work for that business. This page is part of a creative portfolio, not the client’s business website.

Logo and artwork sources

The original logos and refreshed designs shown here come from the supplied project files. The artwork is presented as supplied. No claim is made about specific illustration tools, production methods or unshown applications.

Website sources

The before uses the May 28, 2014 public archive. The after shows the named v2 GoDaddy backup in desktop and mobile preview. No measured business-performance improvement is claimed.

PROJECT DETAIL